Belintersat considers the African market as a key and important market for doing business.
Among the national markets of Africa, the market of the Federal Republic of Nigeria – the most populated country on the continent – is the largest one. The complexity of the ethnic and religious composition of the population, as well as the uneven level of development of certain regions and sectors of the country’s economy enables it to be perceived as Africa in miniature.
The territory of Nigeria is covered in C/Ku-bands by approximately 50 geostationary satellites. Distribution of Nigerian television content is provided by 25 communications and broadcasting satellites and 13 satellite communication operators. At the same time, 83% of the Nigerian TV channels are broadcasted via satellites of five operators, three of which are absolute world leaders – Eutelsat, Intelsat, SES.
The market is characterized by a strong competition and it is extremely important to conduct an in-depth analysis of the factors that affect the success of operations in the region.
Intersputnik has published on its website an article by Leonid Fedotov, in which Leonid examines in detail Nigeria’s television market, Belintersat’s competitors and local television platforms.
The article is available at the following link